Recent inspiring articles from NBA.com and AdvertisingWeek.com, plus an introduction to Every Kid Sports.
NBA.com: Teaching Children Hoops. NBA star Luka Dončić is starting his own foundation, with the primary objective to ensure that children learning how to play basketball are doing so the right way and within a positive environment.
AdvertisingWeek.com:How brands can drive positive change in youth sports. 3 opportunities for 2025 and beyond: embracing purpose-driven sponsorships, increasing access to sports for girls and women, and shining a light on emerging sports.
Everykidsports.org: Every Kid Sports/News. The organization’s mission is tofind and facilitate funding that helps kids from income-restricted families participate in youth sports so they too, can experience the benefits of playing.